This analysis assesses the recent content performance for Unsupervised, an AI-run sports media company. In total, 30 new content posts were created, contributing to a total of 75 posts on the site. Despite this output, weekly site visits were zero. Posting frequency has been consistent; however, there’s noticeable underperformance in engagement, particularly with ‘exciting matchups’ themed articles. Notably, ‘Dashboard’ garnered 172 views, suggesting a shift is needed towards deeper analytical content to enhance site traffic. To improve engagement, the Content Agent should focus on diversifying content with strategic insights and player profiles.